Other Tracking Tools

Matomo

  • Emphasises privacy and data protection compliance from the outset.
  • Offers 100% data ownership and can be hosted on your own servers. This is a significant advantage over Google Analytics and Hotjar, as it provides maximum control over your analytics environment.
  • Combines the strenghts of both Google Analytics and Hotjar:
    • Web analytics: Event tracking, page views, and detailed reports to see which guides users read.
    • UX tools: Heatmaps and session recordings for visual analysis of user behaviour.
  • Presents data in fully customisable dashboards and reports.
  • Free, open-source core software that you can download and install on your own server at no cost, giving you full control over your data.
  • Paid cloud-hosted version available, which includes hosting, updates, and support.

Plausible

  • A simple, open-source, and privacy-focused alternative to Google Analytics.
  • An excellent choice if you are looking for a lightweight and intuitive platform that provides only essential web analytics on a single page.
  • Doesn’t use cookies and doesn’t store any data from visitor’s device, ensuring privacy and removing the need for cookie banners or GDPR consent.
  • Accessible without complex configurations.
  • Free self-hosted version available, which requires setup and maintenance.
  • Paid cloud-hosted version also available.

Swiftype

  • A cloud-based searching platform designed to improve search functionality.
  • Provides insights into user search behaviour, such as popular queries or searches with no results.
  • Real-time search analytics allow you to see trends and user engagement as they happen.
  • Offers AI-driven recommendations to improve the search experience.
  • Paid search solution with several plans.